About Us
Funtiq's Origin Story
Funtiq wasn't born in a boardroom. It began in a living room, with a question that countless parents ask themselves every day: "Is there a better way to do screen time?"
Like many families, we understood the reality of modern life, where a few minutes of screen time can be a necessary tool. But we also felt the guilt and worry that came with it. Watching a child passively consume content, their eyes glued to a screen, felt like a profound missed opportunity.
We believed that screen time could be more. It could be active, not passive. It could be insightful, not a black box. It could be a tool for connection, not isolation. This belief is the foundation of Funtiq.
Our Approach: Solving the Right Problems
To build a truly better experience, we focused on solving the three core challenges of children's digital media:
The Passivity Problem
Most screen time is a one-way street of passive consumption, which research links to developmental delays. We set out to create a "minds-on" experience that requires active participation, critical thinking, and problem-solving.
The Untapped Potential
Children are natural learners, driven by an innate curiosity to play and explore. We saw that most apps either failed to harness this drive or buried the learning under distracting game mechanics. We wanted to build an experience where the play is the learning.
The Parent "Black Box"
After a play session ends, parents are often left in the dark. What did my child actually do? What are they learning? We wanted to turn on the lights and transform that data into genuine understanding.
Our Philosophy: The Funtiq Difference
Our solution is guided by a clear and simple philosophy built on three pillars:
Purposeful Play
We believe in learning through play, not just playing to learn. Funtiq isn't "chocolate-covered broccoli," where a game is just a sugary reward for completing drills. Our activities are designed so that the fun and the learning are one and the same, fostering intrinsic motivation and a genuine love of discovery.
Actionable Insight
We believe parents deserve more than a simple activity log. Our Intelligent Parent Dashboard is designed to be an insight engine. It translates complex gameplay data into a clear picture of your child's unique developmental journey and provides concrete, actionable suggestions for off-screen activities you can do together.
Deeper Connection
We believe technology's best use is to bring families closer. Funtiq is designed to be a bridge between your child's digital discoveries and your real-world interactions. The goal isn't more screen time; it's more quality time, both on and off the screen.
Our Commitment to You
Funtiq was born from a founder's passion for child development and technology, and it remains an independent company. Our sole commitment is to the families we serve.
That's why Funtiq will always be 100% ad-free. We will never sell your data. Our success is measured by the trust you place in us and the joyful learning we can inspire in your child.
Thank you for joining us on this journey. We're excited to partner with you in nurturing your child's growth.